iGaming Digital PR: US Editorial Outreach & Placement

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US Digital PR & Outreach Support for iGaming Brand Launch

Background

Our client is launching a new iGaming brand in the US and is looking to obtain high quality US editorial coverage to support their SEO efforts. We are seeking an experienced digital PR freelancer to support this launch by securing meaningful editorial coverage in the United States.

We have made significant investment in PR tactics that traditionally perform very well in the UK. This includes high-quality interviews with globally recognised former elite sports stars and other content-led campaigns. While these tactics have delivered strong engagement signals, including solid open rates, they have not translated into the level of US coverage we are targeting.

We believe the challenge is not content quality but market-specific PR expertise. We are therefore looking for someone who can bridge that gap and deliver results.

Primary Objective

Secure genuine editorial coverage for the brand in US Tier 1 and Tier 2 publications.

Coverage and links are the core output of this brief. Not activity, not outreach volume.

What We Are Looking For

Must be based in the United States. This is non-negotiable. We need in-market presence, US time zone working hours, and relationships built on the ground.

A proven digital PR freelancer with demonstrable success in the US market

Experience working in difficult, regulated, or sensitive industries, including but not limited to iGaming, gambling, adult, cannabis, crypto, or similarly restricted verticals

Strong editorial relationships with US journalists and publications

A clear understanding of what works for US media, beyond UK-style PR tactics

Ability to turn strong content into actual published coverage

Publications

The focus is on Tier 1 and Tier 2 US media. This includes major national publications, respected online titles, and influential niche outlets where appropriate. Exact titles can be discussed, but expectations are high in terms of quality and authority.

Content Approach

We can support heavily on content creation, angles, data, and access. Your primary responsibility is distribution, pitching, relationship management, and ultimately securing coverage.

This is not a content ideation-only role.

Non-Negotiables

No paid links

No paid coverage

No advertorials disguised as PR

No link-building networks or transactional placements

All coverage must be earned editorial.

Measurement of Success

Success will be measured on quality and quantity of secured US coverage. This includes publication authority, relevance, visibility, and credibility.

Open rates, pitch volume, or theoretical reach are not success metrics on their own.

Commercial Model

This engagement may start as a short-term project but has the potential to evolve into a longer-term retainer based on results. We are open to discussing performance-led or hybrid commercial structures with the right partner.

Next Steps

We are looking for freelancers who can clearly demonstrate:

Relevant US coverage examples

Experience in challenging industries

A realistic view of what is achievable and how

This brief is intentionally outcome-focused. We are looking for delivery, not experimentation.