CRM Manager | Sports Promotions | iGaming exp

Overview

Pentasia is proud to be partnering with a leading online igaming operator to recruit a CRM Manager (Sports Promotions) based in Denver.

This is a senior, high‑impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data‑driven promotions and best‑in‑class customer journeys within a fast‑paced, highly regulated environment. This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.

Key Responsibilities

• Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
• Own reporting on campaign performance and commercial impact, translating insights into action
• Support day‑to‑day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
• Champion a test‑and‑learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
• Define and implement localized, territory‑specific CRM strategies, delivering structured and scalable campaign roadmaps
• Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
• Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
• Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
• Propose customer‑centric innovations designed to enhance engagement, retention, and lifetime value
• Monitor competitor activity, industry trends, and CRM best practices to keep strategies market‑leading
• Collaborate cross‑functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact

Leadership & Team Management

• Lead, motivate, and develop a high‑performing Sports CRM team
• Take ownership of day‑to‑day people management, capacity planning, and delivery standards
• Delegate effectively through strong organizational and prioritization skills
• Support team members in developing technical CRM expertise and commercial understanding

Skills & Experience Required

• Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
• Strong commercial acumen with the ability to translate raw data into actionable insights
• Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
• Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
• Demonstrated leadership experience managing and developing teams
• Highly organized, adaptable, and comfortable operating in a fast‑moving environment
• Strong stakeholder management skills with experience working cross‑departmentally
• Confident decision‑maker with a track record of delivering projects from concept to execution
• Able to work under pressure, manage competing priorities, and meet tight deadlines

What’s On Offer

• Competitive base salary ($105,000 – $130,000)
• Annual bonus plan
• Comprehensive Health & Wellness benefits
• 33 days PTO per year
• 401(k) with company match
• Opportunity to play a key role in shaping CRM strategy for a major sports brand