Director of Marketing & Growth (B2B Media / Events / iGaming) – Malta / Remote

Digital Lemon Talent 🍋

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Director of Marketing

🍋 Remote / UK / Malta / EU -

Regular travel to Malta for events/ Team meets

🍋 B2B iGaming Events + Media

🍋 Full Time

🍋 Strategy, KPI Setting, performance accountability

🍋 up to 83k EUR (Perm contract for UK and Malta based), contract for outside (ongoing)

I’m supporting a rapidly scaling B2B iGaming events and media group that is building one of the most influential brands in the sector. They are hiring a visionary Director of Marketing to lead the full marketing function and drive serious commercial impact.

If you are a strategic marketing leader who thrives in fast‑paced high‑growth environments this is worth your attention 🍋

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The Opportunity

This organisation delivers world‑class summits editorial content research podcasts and high‑value networking experiences. They are expanding into new verticals and need a marketing leader who can elevate brand authority and accelerate revenue growth.

This is not a support role. Marketing is the commercial engine.

What matters is B2B events, media, or SaaS experience where you have built and led a marketing function, not just managed one. Someone from fintech, data, or adjacent B2B sectors is also considered. The key is commercial acumen; they need to understand pipeline, conversion, and the relationship between marketing activity and revenue.

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What You Will Lead

You will inherit a structured four‑pillar marketing framework and a talented team. Your role is to set the strategy drive performance and scale the function.

Your remit includes

  • Owning the full marketing strategy across events media research and new verticals
  • Leading brand evolution and positioning
  • Overseeing event marketing to maximise attendance and ROI
  • Driving performance across social email SEO paid media PR and content distribution
  • Leading commercial marketing to boost ticket sales sponsorship revenue lead generation and conversion rates
  • Aligning marketing with revenue targets and full‑funnel performance
  • Building a high‑performance team culture with clear KPIs
  • Owning budget tooling agency spend and operational excellence
  • Championing AI‑enabled marketing efficiencies

non-negotiables are strategic ownership, proven team management with KPI-setting and performance accountability, and commercial literacy. B2B events is ideal but not essential. Strong B2B from media, SaaS, or fintech works. Affiliate experience is a genuine plus

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What Success Looks Like

  • Strong marketing‑sourced and marketing‑influenced pipeline
  • Growth in ticket sales and sponsorship revenue
  • Improved conversion rates across the funnel
  • Increased direct traffic and branded search
  • Bigger share of voice in key markets
  • High‑quality inbound commercial enquiries
  • A proactive commercially minded marketing team

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What You Bring

  • Proven experience building and scaling high‑performance marketing teams
  • Strong commercial mindset with deep understanding of pipeline CAC LTV and conversion optimisation
  • Experience in B2B events media SaaS or similar high‑velocity environments
  • Confident presenting strategy to senior leadership
  • Ability to balance high‑level vision with operational oversight
  • Comfortable owning revenue‑linked outcomes

Nice to have

iGaming experience HubSpot or similar CRM knowledge AI‑driven marketing exposure multi‑brand leadership

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Why Join

  • Step into a well‑structured marketing organisation ready to scale
  • Direct influence on revenue and company growth
  • Strategic partnership with a commercially minded leadership team
  • Opportunity to shape a multi‑brand portfolio
  • Clear path to CMO for high performers

If you are a marketing leader who loves building engines that drive real commercial outcomes this is a standout opportunity.

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