Position Expired
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Director of Marketing & Growth (B2B Media / Events / iGaming) – Malta / Remote
Digital Lemon Talent 🍋
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Director of Marketing
🍋 Remote / UK / Malta / EU -
Regular travel to Malta for events/ Team meets
🍋 B2B iGaming Events + Media
🍋 Full Time
🍋 Strategy, KPI Setting, performance accountability
🍋 up to 83k EUR (Perm contract for UK and Malta based), contract for outside (ongoing)
I’m supporting a rapidly scaling B2B iGaming events and media group that is building one of the most influential brands in the sector. They are hiring a visionary Director of Marketing to lead the full marketing function and drive serious commercial impact.
If you are a strategic marketing leader who thrives in fast‑paced high‑growth environments this is worth your attention 🍋
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The Opportunity
This organisation delivers world‑class summits editorial content research podcasts and high‑value networking experiences. They are expanding into new verticals and need a marketing leader who can elevate brand authority and accelerate revenue growth.
This is not a support role. Marketing is the commercial engine.
What matters is B2B events, media, or SaaS experience where you have built and led a marketing function, not just managed one. Someone from fintech, data, or adjacent B2B sectors is also considered. The key is commercial acumen; they need to understand pipeline, conversion, and the relationship between marketing activity and revenue.
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What You Will Lead
You will inherit a structured four‑pillar marketing framework and a talented team. Your role is to set the strategy drive performance and scale the function.
Your remit includes
- Owning the full marketing strategy across events media research and new verticals
- Leading brand evolution and positioning
- Overseeing event marketing to maximise attendance and ROI
- Driving performance across social email SEO paid media PR and content distribution
- Leading commercial marketing to boost ticket sales sponsorship revenue lead generation and conversion rates
- Aligning marketing with revenue targets and full‑funnel performance
- Building a high‑performance team culture with clear KPIs
- Owning budget tooling agency spend and operational excellence
- Championing AI‑enabled marketing efficiencies
non-negotiables are strategic ownership, proven team management with KPI-setting and performance accountability, and commercial literacy. B2B events is ideal but not essential. Strong B2B from media, SaaS, or fintech works. Affiliate experience is a genuine plus
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What Success Looks Like
- Strong marketing‑sourced and marketing‑influenced pipeline
- Growth in ticket sales and sponsorship revenue
- Improved conversion rates across the funnel
- Increased direct traffic and branded search
- Bigger share of voice in key markets
- High‑quality inbound commercial enquiries
- A proactive commercially minded marketing team
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What You Bring
- Proven experience building and scaling high‑performance marketing teams
- Strong commercial mindset with deep understanding of pipeline CAC LTV and conversion optimisation
- Experience in B2B events media SaaS or similar high‑velocity environments
- Confident presenting strategy to senior leadership
- Ability to balance high‑level vision with operational oversight
- Comfortable owning revenue‑linked outcomes
Nice to have
iGaming experience HubSpot or similar CRM knowledge AI‑driven marketing exposure multi‑brand leadership
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Why Join
- Step into a well‑structured marketing organisation ready to scale
- Direct influence on revenue and company growth
- Strategic partnership with a commercially minded leadership team
- Opportunity to shape a multi‑brand portfolio
- Clear path to CMO for high performers
If you are a marketing leader who loves building engines that drive real commercial outcomes this is a standout opportunity.
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