Director of SEO for iGaming Company

About the Company

A leading international iGaming Affiliate company with a strong portfolio of high-performing digital products and authority websites. The business is built on driving high-quality, geo-targeted traffic through advanced SEO strategies, content excellence, and product-focused optimisation. Operating in fast-paced competitive markets, the company is strengthening its leadership team with a senior-level SEO expert.

Role Overview

The Director of SEO will take full ownership of the global SEO function across both brand websites and high-velocity parasite/repurposed domain projects. The company is looking for a highly strategic, mature SEO leader with deep iGaming (preferably affiliate) expertise, capable of creating clarity, designing a scalable SEO vision, and communicating effectively at the executive level.

Key Responsibilities

Strategic Leadership

• Develop and own the long-term SEO strategy for brand websites and short-term parasite projects.
• Build a clear SEO roadmap, KPIs, execution framework, and reporting structure.
• Provide transparent communication and regular updates to executive stakeholders.

Product SEO

• Full responsibility for SEO performance and ranking of main brand websites.
• Lead technical SEO, structural optimisation, content strategy, and indexing improvements.

Parasite / Burn & Churn / Repurposed Domain SEO

• Manage and scale aggressive short-term SEO tactics aimed at fast ROI.
• Drive testing cycles, experiments, and high-velocity ranking strategies.

Operational Excellence

• Implement advanced processes for SEO execution, quality control, and performance measurement.
• Collaborate closely with content, product, and technical teams.
• Maintain high accountability and consistent delivery of measurable outcomes.

Key Requirements

• Proven SEO success in iGaming, ideally in affiliate environments.
• Strong understanding of Product SEO, Parasite SEO, and grey/black-hat methodologies.
• Ability to build clear strategies and communicate them effectively at an executive level.
• Experience working with SEO and content-heavy operations.
• Excellent analytical, strategic, and decision-making skills.
• Strong communication skills and ability to simplify complex concepts.
• High personal accountability and a results-driven mindset.

Compensation & Benefits

• Salary from €100,000+
• Remote-first structure
• Opportunity to influence SEO strategy at scale and collaborate directly with executive leadership

Salary: GBP 60000 - 84000 per year

Experience: 5 years required