iGaming SEO Copywriter Needed (English IE + NZ)

About 101RTP

We build analytical tools that give players a genuine edge. Our readers are serious players who understand RTP, volatility, and expected value.

We're expanding our content library and need writers who can explain complex gambling mechanics in clear language.

What We're Looking For

Core Requirements

• Proven experience writing SEO content in the online gambling niche (iGaming, casinos, sports betting, pokies/slots)
• Skills to write articles on topics with your own structure and vision. Our main task is to fill the KWs
• Ability to create texts which are unique and do not have the same pattern or template.
• We are looking for authors who deeply understand the core mechanics of casino games and math inside them
• 3-5 published gambling articles demonstrating your expertise
• Experience writing for English-speaking markets (Ireland, New Zealand, UK, Australia, Canada)
• English proficiency with good grammar, spelling, and natural flow
• Understanding SEO: keyword integration, meta descriptions, header structure, and E-E-A-T principles for gambling content
• Consistent on-time delivery, willingness to implement feedback, and strict adherence to briefs

!IMPORTANT TO READ!

All articles that we need to be written must be filled with useful information for our users. We rely on actual math models and mechanics of games on platforms. One of the major requirements is to create a unique content without given templates. You will also need to integrate math details in texts, and we are able to provide such details for you.

Work Volume

• We have a huge amount of needed articles. So we are looking for authors to work constantly. 3-4 articles per week.
• Potential to scale up if collaboration works well for both sides
• Articles typically range from 2,000-4,000 words depending on topic

Compensation

~ $0.02/0.025 per word(can be discussed)

• Payment processed through Upwork

Important: Language Skills & AI Usage

We need writers with genuine English proficiency, not just access to AI tools. We've encountered too many writers who rely entirely on AI, producing content filled with generic phrases, factual errors, and suspicious similarities to existing articles. This creates significant issues during our review process and wastes time for both parties. So, if your process involves heavy AI generation with minimal editing, this isn't the right fit.

Paid test task

Selected candidates will complete a paid test article (2000-3000 words) to demonstrate writing quality and gambling expertise before ongoing collaboration.

How to Apply

Include in your proposal

• Portfolio links
• Market experience and brief background
• Confirm you can start taking assignments

Applications without portfolio samples will not be considered.