Affiliate Manager (igaming)

Recruitment Consultant at Pentasia | Placing top tier talent in the igaming, casino, sportsbook, lottery, and esports industries.

A fast-growing, international tech company developing and operating innovative gaming platforms and solutions is expanding its U.S. presence and building a new team in New Jersey. They’re seeking an experienced Affiliate Manager to lead and scale their U.S. affiliate program across casino, sports, and sweepstakes brands. This is a hands‑on role for a results‑driven professional eager to shape the affiliate strategy for a high‑growth operator entering the U.S. market.

Key Responsibilities Develop, manage, and scale a high‑performing affiliate program for U.S. gaming brands, driving qualified traffic and measurable ROI. Build and maintain long‑term relationships with affiliates, partners, and media networks to maximize performance and revenue growth. Identify, onboard, and negotiate with new partners aligned with U.S. market objectives.

Monitor, analyze, and optimize campaigns using analytics tools (GA4, Power BI, or similar) to ensure profitability and compliance. Collaborate cross‑functionally with Marketing, Product, CRM, and Compliance teams to align campaigns with brand, acquisition, and regulatory goals. Ensure all affiliate activities comply with U.S. state and federal gaming and advertising regulations.

Oversee reporting and attribution processes, delivering clear insights on partner performance and ROI to senior leadership. Manage promotional materials and offers in collaboration with Design and Product Marketing teams. Stay current with industry trends, competitor programs, and emerging acquisition opportunities in the U.S. market.

Support the setup and optimization of affiliate tracking systems and tools to enhance transparency and partner trust.

Requirements 3+ years’ experience in affiliate marketing within iGaming, sports betting, or closely related sectors. Proven track record managing large affiliate portfol