[Remote] Senior SEO On-page Manager (ES/LATAM)

Note: The job is a remote job and is open to candidates in USA. iGaming.com is an international media group that provides business growth through affiliate marketing and develops and optimizes websites for iGaming audiences. The Senior SEO On-page Manager will own SEO strategy and execution for Spanish and LATAM domains, leading optimization plans, migrations, technical and on-page SEO, content hubs, reporting, AI-first workflows, and team mentoring.

Responsibilities

• Take full ownership of key domains in the Spanish market: define and execute yearly sitewide optimisation plans, domain recovery action plans, and OKR-level initiatives from strategy to implementation
• Act as the SEO project owner for your domains: you are accountable for turning strategy into shipped, measurable work - on schedule, within scope, and with post-launch results to show for it
• Lead the SEO side of large-scale website relaunches and migrations: inherited architecture analysis, domain and URL mapping, redirect planning, top navigation and footer strategy, and pre-launch crawlability reviews of key pages
• Design and improve site architectures and internal linking strategies: folder-level linking audits, linking plans based on traffic and referring-domain data, sidebar and guide-page link curation, and cross-network linking between portfolio domains
• Optimise commercial money pages end to end (homepages, bonus, payments, live/instant-withdrawal and no-registration pages): content, layout, toplists, conversion elements, and on-page SEO
• Plan and launch new content hubs and sections (e.g. review hubs, informational guide sections by expert authors) and monitor their post-launch performance at defined checkpoints
• Run structured monitoring routines: weekly ranking ups & downs, monthly performance reports with findings and action plans, and continuous competitor and operator watch
• Strengthen E-E-A-T signals across projects: real expert author profiles, author page quality checks, review methodology and trust pages
• Design and run SEO experiments and stay ahead of the curve on AI Search: testing new Google Search Console AI features, PAA/Q&A implementations, and SEO title guidelines for Google Search, News and Discover
• Work AI-first: use LLM agents and coding assistants (e.g. Claude Code, Cursor) connected to our data stack (Ahrefs, Search Console, rank trackers, internal tracking tools, WordPress) to automate monitoring routines, internal linking audits, content briefings and QA checks - and build reusable workflows the rest of the team can adopt
• Troubleshoot technical and on-page issues hands-on in WordPress (plugin/meta issues, lastmod and structured data updates, broken elements) and escalate/verify fixes with the tech team
• Set up and maintain rank tracking and reporting across a multi-domain Spanish/LATAM portfolio; flag and follow up data issues in our internal tracking tools
• Evaluate underperforming or dormant domains and drive rebuild/repurpose decisions
• Write clear briefings for content, design and development teams, review their output with final QA checks before go-live, and work in conjunction with the Off-Page SEO, Product and Content teams
• Present your roadmap, results and strategic recommendations directly to market leadership; you represent SEO in cross-team decisions
• Mentor and provide guidance to Junior members of the team, reviewing their work and elevating their skills

Skills

• 5+ years of hands-on On-page and technical SEO experience
• IGaming/affiliate experience is a must - please do not apply without it
• You have owned at least one domain end to end (strategy, execution, results) and can walk us through it: what you decided, what you shipped, and what happened to its traffic and rankings
• You have led the SEO workstream of at least one full site relaunch or migration - architecture analysis, URL mapping, redirects, pre/post-launch QA. This is a core requirement, not a nice-to-have
• A track record you can show with numbers: recovered or grown ranking clusters, launched sections that captured traffic, migrations that held their visibility
• Native-level Spanish and excellent English; deep understanding of the Spanish and LATAM search markets and their regulatory context
• Strong technical SEO: crawlability, indexation, structured data, lastmod/sitemap hygiene, and confident debugging inside WordPress
• Fluent with the standard toolset: Google Search Console, Ahrefs, enterprise rank trackers, crawlers, and internal tracking and reporting tools
• Hands-on with AI in your daily workflow: you already use LLM tools and agents (Claude, ChatGPT, Claude Code or similar) to analyse data, draft briefings, audit sites and automate repetitive SEO tasks - and you can show concrete examples of time saved or quality gained
• Strong internal linking and site architecture instincts, backed by data (traffic, referring domains, ranking clusters)
• Solid grasp of E-E-A-T and content quality signals, and how to build them into affiliate sites (real authors, methodology pages, trust elements)
• Curious and current on AI Search as a channel: actively experiments with how ChatGPT, Gemini, Copilot, Claude and Perplexity surface content, and translates findings into daily work
• Structured communicator: writes clear briefings for devs, designers and writers, and concise reports for stakeholders and leadership
• Proactive, self-directed and reliable - identifies problems (a broken plugin, a data gap, a lost ranking cluster) and drives them to resolution without being asked
• Comfort with the terminal, APIs/MCP integrations and light scripting (bash, Python, WP-CLI) is a strong plus
• Experience mentoring or guiding junior SEOs - a strong plus
• Engaged with the SEO community (conferences, panels, publications) - a plus

Benefits

• Flexible working hours
• Remote work
• Option to work from the Berlin or Varna office, from home, or anywhere in the world
• Dog- and cat-friendly office
• Regular feedback
• Coaching
• Educational resources
• Career development opportunities
• Remote working subsidy
• Regular appraisal
• Regular team events

Company Overview

• iGaming.com is an international media group with over 15 years of proven success in affiliate marketing. It was founded in 2011, and is headquartered in Berlin, Berlin, DEU, with a workforce of 201-500 employees. Its website is http://igaming.com.